Nike got me puzzled with this one. $100 for some scrap trash?

Nike is selling sneakers called “Nike Trash Talk” made from 100% trash for $100. The shoes are made up of scraps and manufacturing waste from the factory floor:

“We were really looking for a ‘here and now’ solution to footwear waste, and creating a performance product using waste materials felt like a very innovative solution. Using Nike’s Considered design ethos we were able to create a shoe that stands up to the stringent on-court performance requirements but is also more environmentally friendly.”

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